I have just returned from the celebrations to mark the 20th anniversary of Havana Club International. Standing in a huge hall with more than 1,000 people – mostly employees but also people associated with the company and the eponymous Cuban rum brand – it became obvious what a force for good an alcoholic drinks brand can be.
Havana Club unveils sustainable initiatives to cut carbon footprint
Havana Club is reducing the weight of glass bottles across its core portfolio in a move that it estimates will save 2.2K tons of CO2 per year.
Brands Report 2023: Rum
Big brand Bacardi tops the bestsellers for the fifth year in a row – and manages second on the trending list too.
A rummage through rum styles
As rum grows, diversification is inevitable. Clinton Cawood reports on the innovations in style.
Why did Brown-Forman buy Diplomático?
The timing of the acquisition is perfect, as the premium sector continues to gather pace. Oli Dodd reports.
Havana Club unveils Havana Club Create
The new digital platform, Havana Club Create, aims to give rum drinkers the opportunity to put their own original twist on the iconic Havana Club 7 label.
Havana Club launches Tributo 2021
Havana Club has unveiled the sixth instalment in its prestigious Tributo series of limited-edition rums.
Havana Club unveils Cuban Spiced variant
Havana Club has launched a Cuban Spiced variant in a bid to bring more millennial and Generation Z consumers into the rum category.
Havana Club launches bartender-focused rums
Havana Club has launched two new rums to its Havana Club Professional Editions called Edition C and Edition D.
Havana Club launches rums for bartenders
Havana Club has unveiled The Havana Club Professional Edition range which has been specifically developed to target bartenders.
Havana Club injects Cuban culture into redesigned label
Havana Club has unveiled a new label for its Havana Club Añejo Especial rum that reflects the vibrancy of Cuba and aims to communicate the "quality and authentic" production process of the rum.
Bacardi and Pernod Ricard feud over Havana Club heats up
Bacardi has issued a statement in response to Pernod Ricard’s claim that the new Havana Club “Forever Cuban” campaign is ‘misleading’.
Havana Club Cocktail Grand Prix gets new format
The 12th edition of the Havana Club Cocktail Grand Prix, a biennial competition for bartenders from more than 40 countries globally, will have a new format putting the bartender centre stage throughout.
Cuban cantinero wins Havana Club Grand Prix
A Cuban cantinero pulled off a shock win at the Havana Club Grand Prix on Friday, prevailing from a 44-strong field of international bartenders to be named the 2016 champion.
Havana Club: Pernod Ricard statement
Pernod Ricard has released a statement regarding the on-going battle with Bacardi over the Havana Club name.
Rum: Join the Dark Side
The dark rum category is benefiting from some tender loving care. Dominic Roskrow looks at how it’s targeting whisky and brandy as a premium spirit
The World's 50 Best Bars Brands Report 2015: Cocktails
Here we look at the brands used by the World's 50 Best Bars in cocktails.
Brands Report 2015: Rum
You could flip a coin – each year since we’ve been polling the world’s best bars, the champion rum has beeneither Havana Club or Bacardi.
Havana Club launches Essence of Cuba
First unveiled to Drinks International in Cuba earlier this year, Havana Club has unveiled a new set of bitters, Essence of Cuba.
Havanista is formally launched
Pernod Ricard has launched formally the Havanista Cuban rum brand at the celebrations to mark the 20th anniversary of Havana Club International.
White Rum: White Noise
Hamish Smith investigates the evolution and future trajectory of white rum
Floating beach bars for Havana & Malibu
Pernod Ricard Travel Retail has opened two permanent bars branded to Havana Club and Malibu onboard the Danish cruise ship Birka Paradise.
Asian rum interest only a matter of time
Asian interest in the rum category is a question of when not if, according to the Havana Club CEO Jerome Cottin-Bizonne.
Havana Club crowns cocktail champion
French bartender Julien Escot became the Havana Club Grand Prix cocktail champion for 2012 yesterday, after prevailing from a field of 40 bartenders.
Cuban rum to gain geographical denomination
Havana Club owners Cuba Ron and Pernod Ricard are lobbying for the creation of a geographical denomination for Cuban rum.
Pernod Ricard announces Cuban rum for US
Pernod Ricard has announced the name of the Cuban rum brand that will appear in the US, should the trade embargo ever be lifted.
Pernod CEO rues Havana Club stagnation
Pernod Ricard’s CEO Piere Pringuet has spoken out about Havana Club’s flat half-year sales growth, branding its performance “disappointing”.
Havana Club posts double-digit growth
Havana Club grew by 15% in 2010, following strong performances in Cuba, Germany, France and the UK.
Bacardi points to technicality as Pernod prevails in Havana Club dispute
The Supreme Court of Spain has ruled in favour of Pernod Ricard and the Cuban government in the Havana Club trademark dispute with Bacardi.
Havana Club goes ultra premium
Havana Club International is to launch an ultra premium rum.
Havana Club rum sales down
Cuba: Havana Club rum sales fell by 3.5% in 2009, compared to 2008.